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Do Nation

Launching Count Us In to mobilise a billion people

Expanding Do Nation's behaviour-change platform to launch Count Us In, a global climate campaign backed by the UN, IKEA, HSBC and TED's Countdown, on a fixed deadline.

Outcome

Launched on time for TED Countdown, with new frontends, a modernised codebase and load-tested infrastructure.

Sector
Climate & sustainability
Services
  • Software engineering
  • Frontend development
  • Load testing
  • CMS
The client

Do Nation

Do Nation helped people commit to small behaviour changes that add up to a better world, like cycling to work, eating less meat or turning the thermostat down a notch, through personal pledges and workplace campaigns. Organisations including Innocent, Network Rail, Siemens, Pret and University College London used its platform to engage employees in sustainability.

The challenge

Do Nation had taken on Count Us In, a global initiative to get one billion people to take small steps and turn them into lifestyle changes, backed by IKEA, HSBC, BT, the United Nations, Tottenham Hotspur FC, Reckitt Benckiser and Sky. It was to launch as part of Countdown, TED's global climate initiative, so the deadline could not move.

What we did

Artxcode was contracted to expand Do Nation's platform and accelerate development of the new campaign, working alongside the Do Nation team and the design agencies involved.

We built new web frontends from scratch to the campaign designs, refactored and modernised the codebase, maintained the Django multi-site setup and delivered updates to the Wagtail content management system.

Ahead of launch we set up and ran load tests so the platform could handle the attention a global campaign brings.

Results

  • Launched on schedule as part of TED Countdown
  • New frontends and a modernised codebase
  • Load-tested before global media coverage
Stack
  • JavaScript
  • React
  • SCSS
  • Python
  • Django
  • Django REST Framework
  • GraphQL
  • Wagtail
  • Docker
  • Heroku

In the press

Launch coverage

The Guardian

Campaign seeks 1bn people to save climate one small step at a time

Read the article Tottenham Hotspur

Tottenham Hotspur becomes founding partner of Count Us In

Read the article Country Living

Count Us In: the campaign asking you to pledge against carbon pollution

Read the article BroadwayWorld

Mark Ruffalo and Dia Mirza join global initiative to inspire 1 billion to act on climate change

Read the article The Sun

Join our green team to make big savings

Read the article Glasgow Times

New global environment campaign aims to reach one billion people

Read the article

Work

More work

Proven in production.
WPPAdvertising & media

WPP

AI agents for advertising campaign teams

Automated workflows, an agentic chat assistant and the evaluation harnesses behind them, built for campaign managers on WPP Media's Open Intelligence.

Outcome

Grounded AI agents and automated workflows in daily use, with output quality measured on every release.

  • AI agents
  • Workflow automation
  • LLM evaluation
  • Knowledge graphs
  • Delivery leadership
Read the case study
GoogleTechnology

Google

A multi-agent AI system, from concept to product

Architecting an autonomous multi-agent system on Google's Agent Development Kit, Gemini and custom MCP servers, and taking it from concept to internal pilots and external products.

Outcome

Concept to internal pilots and external products, with end-to-end ownership of the system.

  • AI architecture
  • Agent orchestration
  • MCP servers
  • Product engineering
  • Cloud
Read the case study

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